SEO For Used Car Dealers

SEO is typically both the largest and most effective source of traffic for dealerships; however, there are some pros and cons you should be aware of.

Pros of SEO vs. Paid Traffic

• More interested traffic, as users are actually looking for the vehicle you sell.
• Doesn’t require the expense of both paying for an experienced marketer and a budget to the ad network.
• Potential for exponential return on investment as success builds on success rather than diminishing returns form ever increasing cost per click.

Cons of SEO vs. Paid Traffic

• The biggest negative associated with SEO is the time it takes to see results; most of the time at least 60-90 days.
• The time it takes to constantly monitor, tweak, and optimize a website to achieve the best results.

Not exactly; SEO is a long term strategy that requires constant updating and… optimization. However you should note two things:

1. You can always just hire us for our consulting services and have us do a one off project.
2. All of our SEO plans are month to month so you are never locked into anything long term.

Two factors set us apart from all other SEO agencies; transparency and laser targeted focus on the needs of dealerships. We are completely transparent with our SEO services and happy to bring you in on our efforts or even teach you them directly through our dealership marketing and consulting services.

The biggest factor that sets us apart from website providers is that we offer regional exclusivity; meaning we will not work with every dealer in an area but instead only work with up to 3 dealerships in a region. We believe that there is a huge conflict of interest when web providers (that work with your competition) also provide SEO services to competing dealerships. In that equation only the website provider wins!

Probably not; and the methods that owuld need to be employed to make that even remotley possible would actually put your site in jeopardy of being banned by Google and other Search Engines. While we do see quick results sometimes, more often than not we see slow, consistent improvements month to month.

That depends! If you want to potential customers to find you when they search for the vehicles you have in your inventory instead of your competitors, then you definitely need SEO! Even the largest most recognizable dealerships need SEO to be found online.

A lot of SEO providers try to complicate the answer to this question; but the answer is simple. Search Engine Optimization is the art of driving more traffic to your website and customers to your dealership by improving how often you show up in search results. Simple, but not easy. That’s OK though, Dealer Rising is here for you and not only will we create an effective strategy for you we will also show you how to measure effectiveness!

You should only work with Dealer Rising for your SEO needs if you are ready for real results. There are plenty of off-shore marketing agencies that charge $99 a month for “SEO;” Dealer Rising knows what it takes to move the needle and achieve REAL results through SEO. Unlike our competition we let our results keep you coming back to us rather than trying to lock you into never ending contracts and complicated agreements. We are in it for the long term and truly believe that the only way to be successful is to make you successful!