Facebook Ads For Car Dealers
Did you know that Facebook has a specific program made for car dealerships? While many tech savvy dealerships owners, managers, and marketers were early adopters of social media things have changed quite a bit since those days. Facebook automotive inventory ads are now 2x more effective than ads in other markets which creates a world of opportunity for your dealership.
At Dealer Rising we can set up a customized Facebook Ads strategy that allows your dealership to laser target potential customers regardless of which step in the buying journey they are at.
Here are some of the campaigns we can set up for your automotive dealership
Turn on the faucet!
We all have seen/heard the metaphor of “turning on the faucet” when it comes to generating leads. While that may be a slight exaggeration, it’s not far from reality.
Our team of Facebook Advertising veterans can leverage this powerful platform to generate an insane amount of high quality leads for your dealership literally on demand. Whether you need to move aged inventory fast or generate more revenue in the service drive we can quickly create a campaign that accomplishes your goals.
Facebook Organic Reach
Activate your advertising cheat code!
The power is in the data. When you combine the data Facebook already has with your dealership’s first party data (all anonymized to comply with privacy regulations) it’s like activating a cheat code that allows you to stop wasting money advertising to the wrong people and get the right people on the lot; generating a huge return on ad spend.
Dealer Rising’s Facebook Ads For Car Dealers vary from the basic services sold by your website provider or current agency in two important ways:
For ethical reasons we can only work with 1 dealer in each region. We do not believe it’s possible to ethically manage ad campaigns for two competing dealers so we offer regional exclusivity with all paid ads engagements.
In a time of automation and technology we believe an edge can be gained by providing customized solutions to every dealership. Our advanced integrations and years of experience give you the edge you need.
Facebook Ads For Car Dealers
How much traffic are you missing out on?
To determine your potential audience size. First, visit the Facebook Audience Insights Tool. Once you get logged in, you should see something like the image below.
To find your total potential audience, simply select the filter button at the top right and enter in your city, region, or state and the type of vehicle you sell into the interests box. For auto dealers, you have to get a little more creative in your interest selection, but knowing that most people drive you can leave interest blank to get an idea of how many people in your area are on Facebook.
The number you see at the top of the page after clicking “create audience” is a rough estimation of how many potential customers you could reach on Facebook with an ad.
Confused, that’s OK! Simply schedule a free consultation with Dealer Rising and we can find your Total Addressable Market together.
Free 1 Hour Facebook Ads Consultation
Book your free consultation now. Get an estimation of your total addressable market, suggestions on what campaigns you should be running, an estimation of how much budget you should be allocating to Facebook Ads, and a customized proposal for us to implement a complete Facebook Ads strategy for your dealership. If nothing else you will come away with a better understanding of the Facebook Ads Platform and how crucial it is to the success of your dealership.