First, visit the Facebook Audience Insights Tool. Once you get logged in, you should see something like the image below.
To find your total potential audience, simply select the filter button at the top right and enter in your city, region, or state and the type of vehicle you sell into the interests box. For auto dealers, you have to get a little more creative in your interest selection, but knowing that most people drive you can leave interest blank to get an idea of how many people in your area are on Facebook.
The number you see at the top of the page after clicking “create audience” is a rough estimation of how many potential customers you could reach on Facebook with an ad.
Confused, that’s OK! Simply schedule a free consultation with Dealer Rising and we can find your Total Addressable Market together.