Imagine the difference it would make for your dealership if every customer in your area who was looking to buy a motorcycle found you when they searched for “motorcycle for sale” and other similar terms in google?
SEO, or Search Engine Optimization, is the art of making sure that happens.
A well structured SEO campaign begins with a TON of research to determine the keywords customers might use to find your business.
If you are a Harley dealership, you might already be ranking #1 for Harley Dealer in Your State, but there are so many other terms that you want to be showing up for.
We use expensive and powerful software to build a list of specific keywords for your powersports dealership and even determine how many people are searching for each keyword in your area each month.
The main reason why SEO typically drives the highest quality traffic is that these people are looking for you, not the other way around.
Instead of other channels like Paid Ads or TV/Radio where you are trying to pull people away from what they are doing (browsing social media, driving, or hanging out at home) with SEO people are actively looking for the motorcycles and ATVs you sell; all you have to do is ensure you show up when they are looking.
Another benefit of SEO; the results don’t stop the second you stop paying for ads. Whereas your traffic dries up the second you stop paying for ads, the traffic you receive from SEO can continue long after your investment is made.
While most of our clients continue with us for the long term and continue to grow their SEO efforts year after year, clients that hired us years ago are still seeing traffic from keywords we helped them rank for.
Dealer Rising’s SEO services vary from the basic SEO services sold by your website provider or agency in two important ways:
For ethical reasons we can only work with 1 dealer in each region. We do not believe it’s possible to ethically manage SEO for two competing dealers and so we offer regional exclusivity with all SEO engagements.
In a time of automation and technology we believe an edge can be gained by providing customized solutions to every dealership. The same SEO strategy that works in Upstate New York is not going to work in Montana.
Where do you rank?
Perform a quick self evaluation of your rankings.
Open up an incognito or private browsing window and search for Motorcycle Dealer + your city name. So for example if your dealership is in Sacramento, type “Motorcycle Dealership Sacramento” See yourself there? Great!
Let’s try a harder one. Type in your #1 manufacturer + your state. So for example “Harley Dealer California.”
If you don’t see your website showing up in the top 3 positions for these kinds of keywords you are missing out on a ton of business.
Free 1 Hour SEO Consultation
Book your free consultation now. Get a list of of the keywords that you should be ranking for, where you are currently ranking for them, and a customized proposal for us to improve them. If nothing else you will come away with a better understanding of SEO and the impact it has on your dealership.